Pay Per Click (PPC)

Digital marketing is, unarguably, an effective way to advertise a business on the internet. Elbsol advertises your online presence in front of high-converting customers. We ensure your visibility through PPC Marketing. PPC advertising is a keyword-based marketing tactic that helps you to stand in the battleground of the internet.

The term PPC stands for pay-per-click which apparently says that the owner will need to pay a fee each time when anyone clicks on the ads. Search engine advertising is a popular form of PPC. It is a great way of buying visits to your website. PPC is an online advertising model, where when a search engine sends a visitor to your website, we have to a pay small fee to that search engine. You will need to compete for the keywords and pay a price of the same.

The different types of PPC Ads

The PPC marketing campaigns are built on the requirements to promote one’s business (or product). Elbsol fills your sales funnel with the most accurate type of PPC ads, depending upon your business goal.

• Search Ads

• Social Ads

• Display Ads

• Remarketing Ads

• In-stream Ads

• Google Shopping Ads

• Amazon PPC Ads

• Gmail sponsored promotions

• Local Services Ads

Once you come to us for a PPC campaign, we will draft a plan to add PPC keywords and negative keywords. Here, the first one is used to add the keywords which are relevant to your business, and the latter one is used to reduce wasted spend on non-converting terms.

The PPC model is beneficial for both publishers and advertisers. There are basically two types of the model –

1. Flat-rate model: The advertiser pays a fixed fee to the publisher for each click. For the long-term offers, the publisher lowers the fixed prices.

2. Bid-based model: The advertisers make a bid with the maximum amount of money to get an advertising spot. Here, the automated tools help a publisher undertake an auction.

Let’s take advantage of consumer search opportunities with PPC marketing

Elbsol is a trusted digital advertising partner. Our team is well-versed in churning consumer search opportunities. Since we are dealing with industries, our PPC management team will showcase the best model to you. We know how to build the entire PPC campaign around keywords for continuous growth. You will need not pay for web traffic; we will find the targeted keywords for your business to lead you to a higher PPC click-through rate.